Yozo Hagesawa

What does the increasingly salient threat of global warming and rapidly rising oil prices mean for the world’s automotive industry and the survival of automakers in the coming years?
Through a rich combination of research, front line reporting and direct interviews with leading automotive managers, industry officials and environmental experts, Clean Car Wars offers the general reader and industry insiders alike a highly readable and up-to-date narrative and assessment of the intensifying competition over green technologies in the automotive sector worldwide.
It describes who are the leaders and the followers, the different environmental technologies and strategies being pursued, and which global auto makers are best positioning themselves to survive and emerge atop the zero-emissions, automotive world of the 21st century.
How did Japanese auto makers, Toyota and Honda, succeed in gaining the upper hand in the “Clean Car Wars” through their hybrid technologies? Can European car manufacturers such as Daimler and Volkswagen stifle the hybrid momentum with their rapidly advancing green diesel technologies? What will it take for embattled U.S. automakers, GM, Ford and DaimlerChrysler, to bounce back from their financial woes and regain the initiative in the global auto market? How will the huge markets of China, India and other newly-emerging economies figure into the equation? Will Toyota and GM come to dominate the industry as the world’s two automotive powerhouses? Or will smaller competitors and alternative technologies, such as bioethanol or CNG gas, create new fault lines in the automotive landscape?
The "Clean Car Wars" has just begun. But already the battle lines are being drawn, and the leading contenders are appearing.

• Hardcover: 200 pages
• Publisher: Wiley; 1 edition (May 16, 2008)
• Language: English
• ISBN-10: 0470823291
• ISBN-13: 978-0470823293